flex work, project-based learning, and app-connected clients.
by tamera loerzel
the rosenberg map survey
this next generation of leaders is eager to embrace changes in technology, pricing, and service — all to add new value to clients and the market.
more from the map survey: 2019: when cpas go extinct | 2019: appetite for growth unabated | why you need a tech strategy consultant | 2019: why small firms shun mergers | 2019: expect more alliances | 2019: firms grapple with change
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but even some the most successful firms are struggling with the challenge, hindered by retiring partners who struggle to let go and turn over the reins to future leaders.
today firms are trying to figure out is how to work and communicate in the changing landscape – with both staff and clients. firm leaders must figure out how to manage people and deliver work with the rise in:
- flexible work arrangements,
- the appeal of the “gig” economy that creates project-based learning and experiences, and
- the technology explosion and apps available to conduct work and communicate with team members and clients.
not only do nextgen team members expect the adoption of these new ways of working, but nextgen clients expect more, too.
clients expect increased digital interactions, easier self-service and innovative solutions from their service providers.
firms that figure out how to navigate this changing landscape will attract and retain top talent, appeal to new clients and help firms grow.