firms revisit old initiatives with fresh eyes.
by art kuesel
the rosenberg survey: national study of cpa firm statistics
business development investment continues to increase for growth-minded firms. there’s significant demand for traditional business development training and coaching for individuals at all levels.
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a handful of firms are pursuing non-traditional business development efforts such as converting a client service professional (partner, manager or supervisor) to part-time or even full-time business development.
these trends tie back to firms seeking growth opportunities from new sources as the business development horsepower from traditional sources falls short of total growth needs.
firms’ appetite for new growth sources remains strong, and new and non-traditional efforts continue to bear fruit.
given the small population of experienced and successful cpa firm business developers, partner and client service professional conversion efforts to part-time or full-time business development continue to pick up across firms of all sizes. firms are revisiting previously unsuccessful business development initiatives with a fresh set of eyes and revised expectations.