global trade wars, political winds buffet business.
by kayleigh padar
卡塔尔世界杯常规比赛时间
cpas should be prepared to help their clients navigate an increasingly unstable global economy and burgeoning challenges with technology, particularly cyber threats, according to a new global study of c-level executives.
more surveys & research: jobs report: 43,000 new hires | cpa wealth advisor survey | survey: clients rush for tcja answers | join the accounting firm and operations technology survey | mergers vs. clients: winners and losers |
exclusively for pro members. log in here or 2022世界杯足球排名 today.
the annual study from atkearney shows a bumpy road ahead for global executives, from the effects of brexit to the increase in targeted fake news campaigns.
the company surveyed 400 c-level executives and board members from around the world on both opportunities and challenges facing global businesses over the next few years.
cpas should expect a shift away from globalization due to the worsening trade conflict between the u.s. and china. some 73 percent of executives say that china will play a more dominant role in leading global initiatives, and 65 percent say more countries will put up protectionist barriers, causing a decline in globalization.
in addition, 69 percent of executives predict they will be expected to play leading roles in society beyond the narrow interests of their businesses. a growing number of socially conscious investors are demanding more environmentally consciousness from business owners. and, the study recommends that business leaders incorporate social responsibility into their businesses.
other issues — extreme weather, economic growth challenges, and data privacy — also concern executives.
among all of these worries, executives also see opportunities. they predict plentiful low-cost capital and positive technological disruption with the arrival of new tools, such as artificial intelligence.
similar to past years, executives are equally optimistic and unsure about technology’s roles in their companies. in the past, the survey showed executives struggled with adopting and leveraging new technology, which is still true today. however, executives are more positive about technology than they have been in the past.
in a positive sense, 71 percent of executives think that artificial intelligence will be a game-changer for businesses if implemented correctly.
however, despite the opportunities, executives fear the difficulty of adopting new technologies and cybersecurity attacks.
about 85 percent of executives say their companies have been victim to cyber attacks and less than 40 percent have implemented a cyber defense strategy.
if technology is implemented successfully, executives see innovation, business model efficiency, and better strategy execution. if technology implementation goes poorly, executives expect cyber threats and issues with risk management and compliance.
the study suggests business owners should embrace an agile strategy for the year to account for the potential change throughout the global business community. business owners should also invest more in human resources and in building a cybersecurity strategy, according to the study.
