get comfortable with selling

two businessmen shaking hands in front of tall office buildingsbut first, define the result.

by jody padar
from success to significance: the radical cpa guide

we need to sell something other than time.

more on radicalism: why time and billing is over | quick tip: 7 ways to add value and charge for it | how timesheets stymie teams | eric majchrzak: taking risks with marketing | four rules for setting boundaries in a social and mobile world | blockchain: the basics
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we need to sell an outcome. we need to sell a result. we don’t need to sell time anymore.