accountant and client expectations are driving today’s changes. technology is only the enabler.
by jennifer warawa
executive vice president – partners, accountants & alliances at sage
the world is changing — that’s no surprise, especially to accountants. conventional wisdom will tell you it’s new tech adoption that’s changing our field, increasing competition and altering the way we do our jobs. but is that what’s really happening? not necessarily.
accountants today are feeling more pressure than ever to stay competitive. at the same time — accountants are expanding far past their traditional roles — becoming more holistic business advisors to their clients and strategic partners with an ever-increasing list of demands on their time.
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