is a solid lead worth $22 to you?
by jassen bowman
tax resolution systems
the job of your lead generation program is to find people who want to communicate with you, want information about the services you offer, and are at some minimal level interested in the kind of work you do.
more on tax resolution: process communications efficiently | measure your business metrics | checklists for tax resolution sales | overcome objections in 7 steps | how to reactivate lost clients | don’t ignore your existing leads | the importance of goals and affirmations
exclusively for pro members. log in here or 2022世界杯足球排名 today.
most leads will not immediately turn into prospects, and thus require nurturing over time. the purpose of your lead followup touch program is to build rapport with these leads, and move them toward scheduling a consultation (thus becoming a prospect).
to read the full article
