checklists for the diyer.
by becky livingston
the accountant’s social media handbook
if you own a small firm and tackle your website and marketing yourself, this checklist is for you.
more: quick tip: link building | why you need an ssl certificate now | why tracking urls are so important | what goes into a buyer persona? |what is seo and why is it important?
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here is a nine-point seo checklist you can use to help your website, product and brand gain online traction.
- know your target market (buyer persona).
- research keywords associated with your product, brand, service and buyer (tools – google adwords, ispionage, twitter, hashtagify.me, moz.com, semrush, wordstream).
- research competitors’ keywords (semrush, ispionage, internet marketing ninjas). find a great list of free seo tools at http://tools.seobook.com/competitive-research-tools/.
- create local business listings on google, bing/yahoo!
- include relevant keywords on your website, local business listing and social media. use the keywords in titles, description, and keyword tags; image alt tags and file names; and page and blog post content.
- create unique, keyword-rich content to share on social media and marketing platforms.
- leverage social media, hashtags and keywords to expand brand reach and find new leads.
- spend money on advertising to your target market, leveraging keyword research and urls with keywords in them.
- ensure webmaster tools are associated with your domain. use the google analytics acquisition > search console > queries report to view the keywords people are using to find your site. a how-to video is online at https://blog.kissmetrics.com/keyword-data-video-queries/.
now that you’re armed with the tools you need, set a schedule and begin working your way down the list.
tip: if your site was built using a wordpress template, consider one or two wordpress seo plugins, such as all in one seo, yoast, seo ultimate, seo image optimizer or premium seo to help with seo placement throughout the site.
20 seo pitfalls to avoid
if you want to be found online, here is a list of pitfalls to be aware of and avoid when considering seo tactics for your brand, website, content and marketing efforts:
- keyword stuffing
- irrelevant keywords
- quality trumps quantity
- slow website load times
- overlooking seo components – meta tags, alt tags, urls, image file names, etc.
- duplicate content on other websites (e.g., buying newsletter content)
- website design
- no seo on your website
- accepting low-quality guest blog posts
- too many ads above the fold
- cloaking (showing different content to the crawlers than what you show to the user)
- paid links of all kinds, especially unreliable ones
- not using google’s webmaster tools
- pull-down navigation
- the same title and description tags on all pages
- using “click here” for links
- too little content on pages
- not having a mobile-friendly site
- “spammy” footer links
- doorway pages and link baiting (showing content other than what’s expected)