did we mention free?
by becky livingston
the accountant’s social media handbook
local seo is a free way to tell people in your geographic area that you have a physical location.
more: how to improve your mobile seo | why tracking urls are so important | what goes into a buyer persona? | what is seo and why is it important?
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it’s free from google and bing, which makes it even better.
search for bing or google’s “local business listing” and complete the fields and verification process.
what’s important is to complete the profile, using keyword phrases that mirror what you do and want to be found for.
for example, if you have a tax practice that specializes in construction companies, use the phrase “tax services for construction companies” in your description.
the best thing about this service is it provides a map people can use to find the physical location and appears at the top of search rankings.