some people will never see your site on a larger screen.
by becky livingston
the accountant’s social media handbook
there are many ways to test your website for mobile readiness. simply search for “mobile seo testing tools” to find several free ones you can leverage immediately, like this one from google: https://search.google.com/test/mobile-friendly
more: why tracking urls are so important | crafting effective landing pages | how to research keywords | 3 big seo changes | how long does it take to rank? | what is seo and why is it important?
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enter your domain url and any page within the site you want to test (this is really good for landing pages you’re using to draw in leads). the analysis will begin immediately, for that page only, not the whole site.
you can also fix broken links on the site. if you’re unsure how to find the broken links, leverage a webmaster tool or broken link-checker tool to find them throughout the site. once they have been identified, meticulously go through your site and fix each one. if the link is outdated, either remove the text that is linking or simply remove the link itself.
compressing images on the site is also a good way to maximize website effectiveness for mobile devices. if you’re using wordpress, there are several plugins you could choose from to quickly optimize images. if you are not using a wordpress site, kinsta provides a list of ways to optimize images on more traditional sites.
content that doesn’t “play nice” with mobile devices should also be removed from the site. that could include outdated video formats, such as flash.
pop-ups are also a downer for mobile devices because they block part of the content the site visitor is trying to consume. if you want to have a pop-up on your site, have it float in from the bottom rather than covering the content on the page load.
test your site’s readability, from font sizes to design aesthetic, using tools like mobiready, mobiletest.me, or testmysite.thinkwithgoogle.com.
finally, completing your seo elements – title tag, description tag, keywords tag, alt tags, etc. – also helps to increase the site’s mobile effectiveness and search ranking credibility.