‘passion is nice. but passion with positive cash flow is so much nicer.’
by andrea feinberg
hey, new business owner: congratulations on making a huge leap. your choice to risk it all (and i’d say a predictable income, resources and benefits are pretty huge to leave behind) takes enormous courage, persistence, and a plan. and, many would say it takes a strong devotion – some call it ‘passion’ – to the service or product you plan to deliver.
well, i have a suggestion and i hope you’ll take this personally (not a typo: i want you to take it personally because your business will be among the most personal relationships and responsibilities you’ll ever have.)
i’m going to suggest you shift your thinking: don’t start a business; solve a problem. unless your product or service can solve a specific problem (or, secondarily, expand on an opportunity) for a recognizable category of customer, you’ll never make a penny.
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