includes consultation questions.
by jassen bowman
tax resolution systems
after marketing, your next most important job is sales. sales and marketing are intimately connected, because the leads you generate and nurture through marketing become the prospects you sell to in the sales process.
more on tax resolution: quoting tax resolution fees | basics of tax season work flow | when to follow up on prospects | checklists for new lead generation |client management checklists for tax resolution | how to handle client complaints | case study: building a tax resolution business | marketing requires ruthless accountability
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most tax professionals dislike the idea of seeing themselves as salespeople. however, you need to accept the fact that if you can’t close a sale, you’re going to be broke, no regardless of your statewide high score on the cpa exam, regardless of the prestigious law school you went to, regardless of any other certifications you’ve earned. if you don’t sell, you don’t eat.
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