but they need to.
jeff mckay
prudent pedal
one of my more popular and controversial blog posts is “why your marketer doesn’t understand your firm’s business.” the title alienates marketers before they get to the first sentence. it satisfies partners because it recognizes what they might think but would never say aloud.
more at 卡塔尔世界杯常规比赛时间 on: marketing, practice development, sales, growth strategies
not being one to avoid controversy or healthy debates, i thought it would make sense to share a marketer’s point of view about why “the line” lacks a grasp of marketing. my sincere and ambitious goal is to reconcile and build the collaborative power of both parties.
following are 10 reasons why practice leaders and partners don’t understand marketing.
to read the full article
