survey: referrals still top channel for new clients

trend watch: referrals remain the primary source of new clients.

 

q: which of the following channels brings your firm new clients?
(select all that apply.)

 

chart of survey results

survey answers
source: accounting firm operations and technology survey

 

other answers:

  • accounting referral service
  • direct marketing (2)
  • intuit pro advisor website
  • niche marketing strategy
  • speaking and writing
  • specific local print advertising

 

more accounting firm operations and technology survey: fewer but larger monitors in use | ‘presence’ not a priority for cpa firms | security, updates top tech annoyances | tax in the cloud gaining favor | tablet use remains low | remote access use sliding down | cloud usage still spotty | email hosting done outside office | mergers on the mind | hidden risks in document retention practices
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

one response to “survey: referrals still top channel for new clients”

  1. pat graham-block

    those are interesting stats. did your survey also calculate attrition numbers? it would be interesting to see if the number of referrals exceeds the attrition number.