trend watch: referrals remain the primary source of new clients.
q: which of the following channels brings your firm new clients?
(select all that apply.)
other answers:
- accounting referral service
- direct marketing (2)
- intuit pro advisor website
- niche marketing strategy
- speaking and writing
- specific local print advertising
more accounting firm operations and technology survey: fewer but larger monitors in use | ‘presence’ not a priority for cpa firms | security, updates top tech annoyances | tax in the cloud gaining favor | tablet use remains low | remote access use sliding down | cloud usage still spotty | email hosting done outside office | mergers on the mind | hidden risks in document retention practices
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one response to “survey: referrals still top channel for new clients”
pat graham-block
those are interesting stats. did your survey also calculate attrition numbers? it would be interesting to see if the number of referrals exceeds the attrition number.