“lists are not leads.”
by jassen bowman
tax resolution systems
at all times and in all circumstances, you need to hold your marketing ruthlessly accountable for results.
more: one-step vs. two-step marketing | 5 daily tasks for maximum tax resolution profitability | first, you need clients | tax resolution: a lucrative opportunity | 4 problems with the tax resolution industry | the tax resolution client intake checklist
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this is an inherent difference between direct response marketing and image advertising or branding. in a practical sense, this means that you need to test, track and measure everything you do in your marketing.
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