there’s room for both, but be smart about how you use them.
by jassen bowman
tax resolution systems
the number of steps that a lead must take in order to receive your full marketing message is an important consideration when planning marketing campaigns and media purchases. generally, the more steps that a lead must take in order to enter your marketing funnel is going to increase the quality of your leads, but decrease the quantity.
more: 5 daily tasks for maximum tax resolution profitability | first, you need clients | the tax resolution client intake checklist | how to end the tax revenue roller coaster with a four-season practice model | how to turn routine cpe into a new marketing opportunity
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for most marketing funnels, you want the process of becoming a prospect to be as simple and easy for the prospect as possible. the matter of one-step versus two-step marketing is largely a matter of media.
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