why ‘steady as she goes’ isn’t enough

young man steering a wooden ship

it’s not just your firm that suffers – it’s you.

by rob nixon

the traditional growth model is a slow and steady path to moderate success.

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most years an accounting firm grows by revenue. it’s a simple equation. put the charge rates up each year (unfortunately salaries go up as well), accept a few new clients by referral, retain the clients you already have and voila, the revenue increases.