what kind of partner is more valuable?
by august j. aquila
a pure production orientation can have negative consequences for an accounting firm.
more: why choose a marketplace orientation? | how traditional fee methods hurt firms | 6 questions for planning your succession | underperformers come in many shapes and sizes | 6 focuses for managing partners | 10 steps to transitioning to a new mp | what managing partners should be doing
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these consequences include a focus on internal measures, billable hours and technical aspect of tasks, and inhibit the development of a marketing orientation.
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