create your marketing plan

the 13 channels you have … but you won’t need all of them.

by sandi leyva

once you know the type of client you want to go after and the number of new clients you need to get, you can begin on your marketing plan.

more small firm growth strategies: how to determine your ideal client | build your revenue plan in reverse | 5 fast, easy ways to turn annual clients into year-round clients | how to teach financial literacy | how to keep current | 10 easy tips to boost your business cash flow | how to fire a client | how to manage client expectations
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there are simply two steps:

• deciding which channels you’ll be using, then seeing how many clients you can get per channel
• converting the number of clients you need into the number of leads you need in order to close the correct number of clients. you won’t get a “yes” for every lead you attract, so you’ll need more leads than clients to make your number. the difference is your close ratio. and it varies for each channel you use.