but remember there’s more to marketing.
by ed mendlowitz
the 卡塔尔世界杯常规比赛时间 practice doctor
i have not seen too many cpa ads that have generated revenue, but i’ve seen enough to know that the right advertising program works and produces new clients.
more on marketing: 12 branding tips | how to meet referral sources | how to sell bundled tax services | 7 questions for succession planning | 15 points to buying or selling a business | offering elder care assurance services | 9 questions to ask about divorce and taxes | guiding clients in investment allocation and management | how and why to offer estate planning | why cpas are suited to financial planning
exclusively for pro members. log in here or 2022世界杯足球排名 today.
most of the cpa firm ads are announcements of their being there, goodwill ads, yellow page or internet site ads, or branding ads. advertisements should be designed to get business leads.
my experiences in advertising have included complete failures with some methods, and tremendous successes with others. some of my ads have not produced immediate success, but have yielded profits because of the longevity of the clients obtained through the advertising.
some ways that i have seen work are advertisements for small business clients that included in a less prominent position that the firm did individual tax returns. i find that people think that accountants who do businesses will do a better job on their 1040, and they expect to pay a little more for their return. advertise for quickbooks consulting and include in a less prominent position that you do individual tax returns. same reason as previous. you can test this and the previous ad and see if one does better than the other.
if you have an accessible office or storefront, put up a sign that you do tax returns and that walk-in are welcome.
also, be aware that advertising is not marketing – it is one part of an overall marketing program.