marketing must be about sales

businessman and businesswoman shaking hands in office hallway“the message you need to be selling is social proof and the results i get when i use you.”

by rob nixon

what’s the point of having a great service offering, fantastic client results, great people and an inspiring vision if only you and your team know about it?

more on strategy: 8 questions for product creation | what products should you create? | keep a watchful eye on clients | rewards go far beyond money | people still needed, but in different ways | don’t let technology make you dumber | are your goals big enough? | finding new opportunity in compliance services | how offshoring is shaking up accounting
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your business might be a finely tuned instrument but if it is not played in the orchestra then no one will hear it.