turn your knowledge into products

businessman with light bulb for head in front of conference table and upward-trending chartthe 3 things that have to be in sync.

by rob nixon

every time i do a seminar and ask the question “what do you sell?” the answer is always the same. they either say knowledge, solutions, me or ideas.

more on strategy: how to deliver wow every day | keep a watchful eye on clients | rewards go far beyond money | people still needed, but in different ways | don’t let technology make you dumber | are your goals big enough? | finding new opportunity in compliance services | how offshoring is shaking up accounting
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i completely agree this is what you sell. however, the vast majority of business models of accounting firms suggest they sell “time.”