survey: recruiting and retention are challenges

true flex programs become more important.

by tamera loerzel
the rosenberg map survey

in 2015, firms continued to struggle with a shortage of people.

more from the survey: new leaders promoting positive changes | cybersecurity grows in importance | mergers spur growth | accounting profession demands swift change | don’t just win work, figure out why | talent wars, m&a frenzy continue | next-gen leaders getting restless | mergers keep racing forward | do you have a firm or a co-op? | accountability, equity, compensation are concerns | map survey top 10 findings | cpa firm revenues rise a hefty 8%
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the challenge of firms to attract, retain and engage their top talent has been a top focus and will continue to be an area all firms need to address to remain competitive and achieve their growth and succession goals.

posted on december 14, 2016

tamera loerzel

about the author

tamera loerzel is a partner of convergencecoaching, llc, a national leadership and marketing consulting firm dedicated to helping leaders achieve success.

she is a contributing author to bridging the gap: strengthening the connection between current and emerging leaders in the cpa profession

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she is committed to help her clients capitalize on opportunities to transform their practices and businesses on a foundation of unity and trust in their leadership teams through retreat facilitation and strategic planning, in-person and virtual leadership training programs, and individual coaching. prior to convergencecoaching, tamera managed the bdo usa minneapolis consulting group and implemented their middle market financial software service methodology and the customer relationship management software her team used to manage their sales, marketing, and customer support processes.

in addition to her local responsibilities, she directed the national sales and marketing efforts of the package solutions group at bdo. prior to bdo, tamera acted as the national sales manager for state of the art, inc. (now known as sage software, inc.), where she was responsible for financial systems sales, cpa programs, marketing communications and recruitment, and channel communications.

tamera is committed to giving back to the accounting profession through volunteerism and is a founding member of the cpa consultants’ alliance. tamera is a member of the minnesota chapter of sales and marketing executives, toastmasters, the national and local chapters of the association for accounting marketing (aam), and the association for accounting administration (aaa). tamera served on the planning committees for the aicpa practitioners symposium and aicpa tech conference and has served as chair for information technology alliance (ita) fall collaboratives.

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