survey: don’t just win work, figure out why

five businesspeople in office with thumbs upboomer retirements are creating gaps.

by angie grissom
the rosenberg map survey

the need for firms to offer more advisory services is growing, and clients are expecting more support from their accountants.

more from the survey: talent wars, m&a frenzy continue | next-gen leaders getting restless | mergers keep racing forward  | do you have a firm or a co-op? | accountability, equity, compensation are concerns | map survey top 10 findings | cpa firm revenues rise a hefty 8%
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many firms are increasing the amount of consulting offerings and billings. a number of firms, however, are continuing to struggle with how to play more of an advisory role with clients, which requires a paradigm shift in many ways. this is necessary because firms are struggling with how to differentiate themselves from their competitors with respect to traditional services, and are competing on price.