bonus: examples of how to choose a tone for your message.
by becky livingston
the accountant’s social media handbook
leveraging a strong team – either internally or externally – to help create a day-to-day presence on social media is important.
more on social media: why use social media for marketing? | how to manage social media in 22 minutes a day | use finesse in sharing, scheduling content | how to schedule and manage social media activity | how to craft a social media profile
however, you may be a sole practitioner or own a small firm that doesn’t have the staff to manage such a presence. that’s okay, there are many marketing firms that specialize in social media for cpa firms.
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