plus mission statements vs. vision statements.
by marc rosenberg
cpa firm retreats
a mission statement is:
- an overarching purpose or reason for being
- why we exist
- motivating, distinctive and feasible
- action-oriented; it should lead to change and improvement or it has no value
more on retreats: 5 reasons cpa firms are bad at succession planning | staff best practices … for the firm | staff likes and dislikes about the accounting profession | 25 ways to turn good firms into great firms
cpa firms have a very difficult time creating mission statements that are motivating and distinctive. regardless of how hard firms try, most cannot come up with a mission statement that is different from every other firm. for this reason, i advise firms to skip the creation of a mission statement.
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