use these 7 sets of criteria to decide.
by domenick j. esposito
8 steps to great
i suggest two lines of business for a sustainable cpa firm brand. given that, let’s begin with a basic principle: every firm should have two classes of partners:
- equity partners and
- non-equity partners.
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equity partners are those partners who have demonstrated that they consistently build enterprise value through a combination of relationship, business development, technical and management skills. these partners contribute capital to the firm, usually each and every year.