how to schedule and manage social media activity

write it once, use it again… and again, and again…

by becky livingston
the accountant’s social media handbook

creating a daily posting schedule is not only smart, but for some industries – such as the legal, accounting and medical fields – required.

more on social media: determine your target audience | what is social media? | how social media works with accountants’ top 5 marketing goals

it’s important to keep a schedule so you can monitor activity, determine the post’s effectiveness and align website increases with marketing efforts via social media. lastly, keeping a schedule also helps prevent you from posting the same content too close together.