determine your target audience

your ideal client directs what platform you use.

by becky livingston
the accountant’s social media handbook

choosing your social media platform based solely on trends will get you to spend more time and money than you may need. it’s important to know where your target audience is and who they are before jumping into any social media efforts.

more on social media: what is social media? | how social media works with accountants’ top 5 marketing goals

any good social media or marketing person will ask you who your target audience is before doing any work for you. if he/she does not, that’s a red flag.