seizing the $10 trillion opportunity

targeting the heart of american business the vast market of mid-sized companies.

by domenick j. esposito
8 steps to great

let’s begin by answering two basic questions:

  1. what is the mid-market?
  2. what is a mid-market sustainable brand?

the mid-market is commonly defined as both private and public companies with annual revenues between $10 million and $1 billion. the estimated u.s. mid-market universe is nearly 200,000 companies, largely privately held.

more from domenick j. esposito:  learning to ‘run with the big dogs’ | the cpa success formula: ties that bind  |  8 steps to great: the vast new opportunities for smart, aggressive firms | and more…

these companies are a vibrant, resilient, but often neglected, segment of the u.s. economy. they represent 30 percent of all u.s. companies, one-third of all jobs and more than $10 trillion in combined annual revenue.