if not, undercharging is often the cause.
by martin bissett
business development on a budget
there’s an overall sameness to the majority of accounting firm websites, and typically they make a lot of promises – promises like
more on business development: lowballing is undervaluing yourself | appraise your prospects | do you have a pipeline or just a list? | overcome recurring fee apathy | banish the idea that selling is difficult | how to win your first client | you’re selling all the time
- we’re big enough to cope and small enough to care, or
- we are proactive, or
- we’re not just bean counters, or
- we have your best interests at heart, or
- your business is our business.
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