stop comparing apples to hockey sticks.
by marc rosenberg
cpa firm retreats
benchmarking is important, but context is needed.
more on retreats:partner accountability: how and for what? | how to decide who decides what | why create a marketing plan? | how to take action after a retreat | 12 simple rules for a retreat | retreat logistics: how long, what kind?| why do cpa firms conduct retreats?
here are the 10 biggest mistakes cpa firms make in compiling and analyzing map statistics: