10 benchmarking missteps

young businesswoman putting hand out in "stop" gesture while sipping coffeestop comparing apples to hockey sticks.

by marc rosenberg
cpa firm retreats

benchmarking is important, but context is needed.

more on retreats:partner accountability: how and for what? | how to decide who decides what | why create a marketing plan? | how to take action after a retreat | 12 simple rules for a retreat | retreat logistics: how long, what kind?| why do cpa firms conduct retreats?

here are the 10 biggest mistakes cpa firms make in compiling and analyzing map statistics: