can you afford to be a sponsor?

man pointing at computer screen while woman works, both smilingthe cost is in political capital.

by ida o. abbott
sponsoring women: what men need to know

most sponsorship occurs informally, without any structured or programmatic context. informal sponsor-protégée relationships usually start in one of three ways.

the most common way is when a senior manager or partner

  • identifies someone as a star performer,
  • believes that she has what it takes to succeed and
  • wants to make that success happen.

more on sponsoring women for leadership: how protégées can help sponsors | beware misunderstandings about work relationships | women must see politics as leadership | bias persists against women with children | 5 ways women get shoved aside | why men don’t see women as leaders | thanks for the advice, but i’d really prefer a promotion | 18 ways to boost your protégée | why cpa firms need more women | protect your protégée from flextime saboteurs | use others to promote your protégée | 8 ways sponsors can highlight opportunities

the sponsor recognizes her talent and potential while they work together or when he observes her at work and is impressed by her ability. as the two work together their relationship grows.