fight the complacency trap.
by martin bissett
business development on a budget
as you know, the traditional accounting firm model is firmly based on the reality of recurring fees that come in from clients every year. we can rely on these and forecast accurately how much revenue they bring in – which hopefully covers overheads and direct expenses of the business.
more on business development: banish the idea that selling is difficult | how to win your first client | 5 ways to make selling easier to swallow | you’re selling all the time
this is a good thing, right? well, maybe not as much as you think.
to read the full article
