it’s 2015 and gender bias is still a problem. but you can fix it at your firm.
by ida o. abbott
sponsoring women: what men need to know
gender bias reflects entrenched beliefs and assumptions about women based on stereotypes about appropriate roles and behaviors for women.
unconscious thoughts about the kinds of work women are and are not suited for, especially if they are mothers, remove highly qualified women from consideration for leadership opportunities and positions.
more on sponsoring women for leadership: why men don’t see women as leaders | thanks for the advice, but i’d really prefer a promotion | 18 ways to boost your protégée | women leaders provide 6 market advantages | why cpa firms need more women | beyond mentoring to sponsorship | protect your protégée from flextime saboteurs | how to keep sex from derailing a sponsorship | ‘soft skills’ advice needed, too | use others to promote your protégée | 8 ways sponsors can highlight opportunities | 17 ways sponsors can help protégées | 3 ways to open a sponsorship conversation
in the past, working women suffered overt discrimination and explicit bias. they were told outright they were not “fit” for certain jobs, were too emotional and unreliable to be given responsible roles, and were taking the place of men who needed to support families. sometimes the bias was ostensibly intended to “protect” women and occasionally it was hostile. but it was out in the open and women understood the barriers they faced.