… unless you want to grow your business.
by wesley middleton
middleton raines llp
this is not only directed at the profession of cpas of which i am a proud member, but to the clients we serve. i see so many posts on how we need to change and evolve that i am almost disgusted. we have what everyone wants: trust. the absolute trust of our clients. more than doctors, more than lawyers, more than any profession that i can think of. and we need to evolve? what we should do is not lose it!
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well, yes, we do need to evolve. but not from the perspective of being more to our clients than what we are. it is our business model that must evolve as cpas.
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