why cpa firms need more women

to recruit the best, you must sponsor women for leadership.

by ida o. abbott
sponsoring women: what men need to know

smart accounting firm leaders want to be in the forefront of efforts to advance women.

as the global economy continues to become more competitive, firms need to use all the talent they can muster — and more and more of that talent will be women.

more on sponsoring women for leadership: beyond mentoring to sponsorship | ‘soft skills’ advice needed, too | use others to promote your protégée | 8 ways sponsors can highlight opportunities | 17 ways sponsors can help protégées | 3 ways to open a sponsorship conversation | what sponsors need from protégées | 3 ways to derail sponsorships | 4 ways sponsors can help women seek power | bias about women with families lingers | judged on performance, not potential? must be a woman | gender bias still a problem | why women are overlooked (and how to fix it) | 3 ways men are favored in the workplace | women need promotions, not just advice | mentor or sponsor? how to distinguish roles | 4 ways women leaders improve firms

companies that successfully tap into the full potential of women will be far ahead of their competitors. the key to doing it is to identify women who are likely to succeed and sponsor them, so they reach the top levels of leadership. that requires direct per­sonal involvement by leaders, particularly leaders who are men.