the best strategies from the best companies.
by arnold sanow
arnoldsanow.com
in today’s fast-changing and competitive environment, excellent customer service is not only nice but essential for success.
in fact, the only way to differentiate yourself and to become less of a commodity in the marketplace is through outstanding customer service.
after studying more than 500 companies and organizations – as diverse as lexus/toyota, bristol meyers squibb, lockheed martin, homeland security, forever broadcasting, the medical college of georgia, aspen institute, marin county realtors association, and choice hotels – a few strategies emerge again and again.
here are 25 of the best practices used by some of the world’s best companies to get new customers, keep them, and turn them in enthusiastic fans and referral sources:
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