a little tlc and they’ll never want to leave.
by sandi smith leyva
the accountant’s accelerator
it’s far less expensive to keep your existing clients happy than it is to find new clients, especially since the trust factor between people is at an all-time low.
more on small-firm growth strategies: draw new clients in like a magnet | 11 ways to add value for clients | 9 ways to increase sales through ‘power networking’ 3 ways to test your revenue forecast | 8 must-haves for a prospect kit | whip out the wow factor for clients | how to work the same hours and make more money | if you’re a ‘best-kept secret’ cut it out! | busy season surval tips: 5 ways to turn a tough day into a great one | four ways to stop leaving money on the table
so you might want to think about redirecting a portion of your marketing attention on your existing client base instead of networking for new clients.
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