and three ways to start the conversation.
by ida o. abbott
sponsoring women: what men need to know
most sponsorship occurs informally, without any structured or programmatic context. informal sponsor-protégée relationships usually start in one of three ways.
more on sponsoring women for leadership: how to establish a sponsor-protégée relationship | 3 roadblocks to women and men working together well | fear of sex and rumors inhibits sponsorship | men advance 2 to 1 over women without sponsors | 18 ways sponsors can help their protegees | the 6 market advantages of women-led firms | beyond mentoring: why sponsoring women for leadership matters
the most common way is when a senior manager or partner identifies someone as a star performer, believes that she has what it takes to succeed, and wants to make that success happen. the sponsor recognizes her talent and potential while they work together or when he observes her at work and is impressed by her ability. as the two work together their relationship grows.
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