the law of attraction: 15 ways to romance a merger partner

and 17 ways to repel one.

after more than 20 years as a business adviser to cpa firms, marc rosenberg has seen his share of cpa firm mergers. each one is a little like a romance. there are turn-ons and turn-offs. every deal is different, but rosenberg says there are 15 rules of attraction (and 17 for repulsion) that apply to all types of mergers: