the four keys to creating a firm vision that unites and mobilizes

and the eight ways to give core values real business value.

by robert j. lees and august j. aquila
how to engage partners in the firm’s future

when we talk about having a compelling vision, we don’t just mean the simple, well-crafted statement you find in a lot of firms.

for a vision to be compelling, for it to persuade the partners that they want to play an active part in making it a reality, a vision must have four elements: