follow the 5 c’s to a better website.
by sandi smith leyva
it might feel like the internet, your website, and marketing in general is just one big game of chance. large companies gamble millions on superbowl commercials, while small companies gamble on trade shows, networking groups, and answering the next hot rfp. the question is, is there a better way to market and get clients that doesn’t feel like gambling?
when it comes to websites, there is a surefire formula you can follow to make sure your web site brings you business, no matter what your business. i call it my 5c formula. let’s take a closer look:
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