by jean caragher
capstone marketing
clearly, over the past 15 years marketing professionals have elevated the sophistication and effectiveness of cpa firm marketing programs.
cpa firms employing marketing professionals are no longer news. but too many partners still don’t understand what marketing can and cannot do. the discrepancies often lead to frustration and failure.
so, let’s get real. here are the top 10 expectations partners should have for their marketing departments:
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