the 9 building blocks of a winning vision that the big four have discovered

and that you can use too.

by august j. aquila and robert j. lees
creating the effective partnership

what should a compelling vision contain?

while we still see some visions that talk about becoming the leading player in a state or region, we are seeing a real recognition that a vision is a lot more than the statement we used to see firms use across accounting and the other professional services firms sectors.

more creating the effective partnership: the politics of an accounting firm partnership  |  nine rules to creating highly effective partnership teams   |   audacious vision and grand purpose prove essential to cpa success | are you creating a sustainable firm? | the debilitating effects of denial at accounting firms | the five psychological hurdles that cpa firms must confront today

consider, now, the common ideas from the visions of the big four firms: