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clients – especially small business clients – need and want their accountants’ help on more issues than ever before. so why are do so many accountants seem unready, unwilling and unable to help?
there’s no mystery in clients’ needs. we’ve been reporting, for instance, on “why accountants need to embrace obamacare.” and it’s one of our most-read reports. politics aside, “the patient protection and affordable care act” isn’t going away and clients are turning first to their accountants for answers.
and this week, we’re reporting on the new “expectations gap: what clients really want,” detailing the results of a study conducted by the sleeter group.
the mystery is why so few accountants are taking their clients seriously. that’s not exactly malpractice. but it’s not good for the client, either. on the other hand, it’s a huge opportunity for the accountants who are ready, willing and able to help.
– rick telberg
president / ceo
p.s.: “the profession needs to hear what clients are saying,” says doug sleeter. and we couldn’t agree more. that’s why we’re supporting the sleeter group’s accounting solutions conference, nov. 3-6 in las vegas. cpa trendlines readers can save $100 at registration with code rtasc100.