9 ways to slash your firm’s marketing budget

how to get more for your buck while controlling costs.

by jean caragher

rarely have two forces collided in the accounting business with more force than the way new business development is crashing into cost-control.

but you can, indeed, have it both ways. that is if you know how to manage your marketing costs and ascertain marketing roi.

here are nine strategies for getting more bang for your marketing buck.