if business development is a circus at your firm…

…then shouldn’t you be the ringmaster?

by nick keseric

what job would you like in a circus? selling tickets to enter the circus knowing that the people purchasing tickets from you will be treated to a great show? a clown? acting like a kid and making people laugh? a lion tamer? thrilling the crowd with your nerves of steel? a high wire artist? silencing an entire venue while you walk across a razor thin wire?

more on practice development by nick keseric at 卡塔尔世界杯常规比赛时间:  my attitude??? what’s wrong with my @#$%! attitude?  |  curious minds want to know: are you helping or selling?  |  the six-step roadmap for cpa change agents  |  20 biz dev ideas for your career and your firm  |

i’m thinking the ring master would be a pretty good gig. many people might look good in a black top hat and a red coat with tails. i on the other hand would look like a bad imitation of a member of a 1970 british rock band. however, the ring master does have the perception of someone with a good chunk of control.