responses are pouring in for the latest sevenkeys cpa study of marketing trends. (if you haven’t already received an invitation, you can join the survey here. participants get a special report of the the top-line results.) the preliminary results are eye-opening.
the findings will be revealed in the first session, sept. 20, of the four-part turbocharge series of webinars by the seven keys to successful cpa firm management.
accounting firms are rapidly escalating their business-building efforts:
- 66% of accountants say their firms have been increasing their marketing and business development activities in the last 12 months.
- 85% say they will be continuing to step up marketing in the coming 12 months
- 55% are accelerating their own personal biz-dev efforts
adding new clients is now, clearly, the foremost concern, with 83% listing it as an objective, followed by:
- client retention, 72%,
- lead generation, 62%, and
- niche or specialty services, 49%.
in the next 12 months, firms will be stepping up:
1. networking with prospects and referral sources, 67%,
2. upgrading the firm’s website, 57%,
3. e-newsletters, 52%,
4. social media (linkedin, facebook, twitter, youtube, etc.), 48%, and
5. thought leadership (blogging, publishing articles, speaking engagements, white papers), 45%.