keys to success in value pricing.
by drew west and ken mccall
boomer consulting
in order to avoid competing on price for commoditized services in the face of a wider array of competitors, more and more firms are evaluating value pricing as a model for the future. industry leaders including large firms such as kennedy & coe, llc in kansas and smaller ones like lawhorn cpa group, inc. in tennessee have already made the move.
perhaps your firm is already considering adopting a value pricing strategy but you wonder if your processes and technology will support it.
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