the accounting profession promise that could change everything

“30 minutes or it’s free;” “absolutely, positively overnight;” “no surprise billing. ever!”

edi osborne

by edi osborne
mentor plus

what do these three tag lines have in common? predictability.

dominoes and fed ex built their entire business model on making (and keeping) an uncomplicated predictability promise to the customer.  dominoes and fed ex looked at their marketplace and asked one simple question, “what is your number-one  frustration in dealing with pizza and package delivery?” those frustrations were dissected and turned into game-changing promises that rocked everyone else in their industry.

in the same way, accounting firms that adopt a “no surprise billing” promise could be game changers in their marketplace as well.

more from edi osborne for 卡塔尔世界杯常规比赛时间 pro members (go pro here):

game changing innovations are not limited to big companies. in fact, even the smallest of accounting firms are in a position to be game changers.